Notice what already fits
Find choices that may support your values, alongside the areas you want to explore further.
Personal alignment, on your terms
Your values.Your everyday life.See the connections.
Find the links between what matters to you and the food, travel and brands in your life. Discover what supports your values, where there may be tension, and the evidence behind it.
Understanding, without judgement. You choose what matters and what to do next.
Your stated valueAn everyday choiceInspectable evidence
Try an example here without an account. The pilot includes food and travel comparisons, plus a small food-brand catalogue with sourced company connections. New accounts need approval.
A connection worth knowing
See more than the choice in front of you.
A familiar brand can lead to a parent company or a disclosed supplier. An everyday habit can connect to research about an issue you care about. Follow those links to understand what is known, what is uncertain, and why it relates to your own priorities.
Make room for real life
Budget, transport, health and responsibilities shape your options. A finding is a starting point for reflection, with your circumstances in view.
From a priority to a clearer picture
One connection at a time.
Start with what matters to you
Choose your values and their importance. A connection is relevant because of a priority you have stated.
Bring an everyday choice
Add a brand, a journey or a habit. Include the circumstances that shape your options, and leave anything you do not know unanswered.
Follow the connection
Explore links in the graph, open the evidence and retrace your steps. Decide whether a finding is useful for your life.
Understand the connection
Your values, with the reasoning in view.
Follow the evidence
Open the source behind a connection. Activity estimates show their factors and calculations; general research is labelled separately.
Keep uncertainty in view
Confidence and missing evidence stay visible. A company connection alone does not establish how a choice aligns with your values.
Stay in control
Your saved answers are private to your account. Revisit your values, change or remove your lifestyle answers, and download your profile.
Pilot coverage is limited. Specific food and UK travel estimates use historical API emissions factors and your reported activity. They do not verify your behaviour or a product's supply chain. Supplier and issue links need evidence of their own.
Read about evidence, privacy and how LifeAlign worksMake the connections personal
What matters to you is the starting point.
Request access to save your priorities and everyday choices, then explore the pilot graph around your own life.